For the press tour following the record-breaking release of Greta Gerwig’s award-winning, acclaimed Barbie movie, producer and star Margot Robbie and her stylist Andrew Mukamal immersed themselves in some of Barbie’s most iconic outfits and curated vintage pieces, then approached designers, from Giorgio Armani to Donatella Versace, to create looks inspired by the doll-size originals. Many of these looks were not seen as the official Barbie press tour was cut short—so Margot and Andrew worked with renowned fashion photographer Craig McDean to shoot her in the looks exactly as they were curated: Schiaparelli in Los Angeles, Vivienne Westwood in London, vintage Chanel with matching Streamline luggage at the airport, and beyond.
Accompanying McDean’s sumptuous photography are original Barbie dolls from the period, a treasure trove of rare materials from Mattel’s Barbie fashion archives, and the designers’ sketches and Polaroids from fittings, layered into evocative collage by art director Fabien Baron. With text by Margot Robbie and Andrew Mukamal, as well as handwritten contributions from the designers behind the looks (from Olivier Rousteing and Michelle Ochs to Manolo Blahnik and Jeremy Scott), this unique book blends the serious chic of high fashion with the serious fun of Barbie world—the dolls, the history, and the style that have captured imaginations for 65 years.
BARBIE™ and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2024 Mattel.
“Were living in the age of Barbie, and nowhere has that been more evident than the custom fashions Margot Robbie and stylist Andrew Mukamal curated for the billion-dollar grossing movies press tour.” Variety
“Pulling inspiration from archive dolls, they aced the assignment indeed. From a black-and-white striped Hervé Legér bandage dress with white cat-eye sunglasses (a spitting image of the original 1959 Barbie) worn in Sydney and Day to Night 1985 Barbie-inspired looks by Versace in Seoul, to the pink polka dot Valentino mini dress (inspired by a 2015 Pink & Fabulous Barbie) and the sparkling Schiaparelli tulle-hemmed black gown from the movies LA premiere, the Barbie press tour looks helped fuel Barbiecore pinks global fashion takeover.” The Hollywood Reporter
“Robbie will soon retire her run as the do-it-all doll when award season comes to a close, but one things for sure: these looks are fit for the fashion history books. If youre not ready to leave Barbie world so soon, make sure to pre-order the all-encompassing catalog for a behind-the-scenes look of Robbies dazzling Barbie fashion before it sells out upon release.” Women’s Wear Daily
“Alongside the outfits, Barbie: The World Tour features the original Barbie dolls that these looks are based on, material from Mattels Barbie fashion archives, designers sketches, Polaroids from fittings, text from Robbie and Mukamal, and handwritten contributions from designers. All of these awesome pieces come together in a collage format to make it the only fashion book youll ever need! Barbie: The World Tour is the perfect gift for fans of fashion and longtime Barbie lovers.” Pop Insider
“And right when fans were still reveling her performance as Barbie, they became the recipients of an extraordinary gift: A book that proves that Robbie is, indeed, The Ultimate Barbie Girl. As expected, fans are, most certainly, going crazy about the book even before its release.” Fandom Wire
“Margot Robbies iconic Barbie press tour outfits were some of the most coveted looks of 2023. Soon, fans can buy a book that immortalizes all of them. Barbie: The World Tour will feature never-before-seen looks that Robbie was unable to wear on the Barbie press tour due to the writers and actors strikes in 2023. It will also include design sketches of some of Robbies most iconic Barbie-inspired looks, Polaroid photos and images taken directly from Mattels archives.” US Weekly
The Barbie-mania isn’t over yet. Today, Mattel and Rizzoli announced a new book, Barbie: The World Tour, featuring “all the glamour and high style of the most popular doll in the world,” following Margot Robbie’s style on her press tour, where she channeled some of the doll’s famous fashions. Town & Country
If youre still on a Barbie high and cant seem to get enough of the pink-laden fashion moments weve been served over the past year, this news is for you. On March 8, style-focused illustrated book Barbie: The World Tour is hitting shelves, aiming to satiate your appetite for the iconic doll and the record-breaking movie. The Zoe Report
“Fashion enthusiasts and Barbiecore fans, rejoice. Barbie: The World Tour is set to hit shelves on March 8, 2024, offering an exclusive behind-the-scenes look at the iconic outfits Margot Robbie sported during her global Barbie press tour. As the release date approaches, anticipation builds for a book that promises to be as enchanting as the press tour that inspired it.” Hello Magazine
Margot Robbie is an award-winning Australian actress and producer, whose many roles have included Barbie in Barbie, for which she is currently nominated for a BAFTA, Harley Quinn in the DC Suicide Squad and Birds of Prey films, Tonya Harding in I, Tonya (for which she was nominated for an Academy Award and a BAFTA), Kayla Pospisil in Bombshell (for which she was nominated for an Academy Award and a BAFTA), and Sharon Tate in Quentin Tarantinos Once Upon a Time in Hollywood (for which she was nominated for a BAFTA). Under her LuckyChap banner, Robbie also produced Barbie, Promising Young Woman, Birds of Prey and I, Tonya, among many others, including 2023s BAFTA-nominated Saltburn.
Andrew Mukamal is an American fashion stylist and brand consultant, whose work has appeared everywhere from Vogue and Elle to Esquire and Rolling Stone; in advertising for brands such as Gucci and Yves Saint Laurent; and whose clients include Margot Robbie, Zoe Kravitz, Carey Mulligan, and Billie Eilish.
Craig McDean is a British fashion photographer now based in New York City, whose editorial work has been featured in magazines such as i-D and The Face, advertising campaigns for Jil Sander and Calvin Klein, and editorial commissions with Harper’s Bazaar and Vogue. More recently, McDean has photographed fashion campaigns for clients including Gucci, Giorgio Armani, Emporio Armani, Oscar de la Renta, Yves Saint Laurent, Calvin Klein, and Estée Lauder.
Edward Enninful is the former editor in chief of British Vogue.
Margaret Zhang is editor in chief of Vogue China.
Greta Gerwig is an award-winning, Oscar- and DGA-nominated American director, writer and actress, whose acclaimed films include Lady Bird and Little Women. She co-wrote (with Noah Baumbach), directed, and executive-produced the global hit, award-winning Barbie.
